Understand Marketing for Small Businesses. Click on the link to Watch the VIDEO explanation: Watch Video
Become a Marketing Whiz with Kotler's Marketing Management: A South Asian Perspective, 14e. Buy the book here - http://bit.ly/MMKotler
Marketing for small business can be quite difficult. But it's still a very big deal. Don't worry
though. We can help you sort out your trouble with in a few easy steps.
Step 1: Target Marketing. The first thing you need to know, is who your audience is. Who buys what you sell? It's always people. It's your job to find out who these people are—where they come from,
what they do, and above all, what they like.
Step 2: Budget Marketing. A single person can change your entire business, by simply spreading the word. You want to make sure it's the good word. A small business means a small budget. You have to be creative. Go where they want to be. It's festival time, celebrate with them. Use your knowledge of what they like. But first,
Step 3: Use the internet. There are 137 million Indians on the internet right now. You can access them inexpensively, and efficiently.
Step 4: The paper. Don't forget the basics. People love being given things to read. So make sure you've printed leaflets and brochures. And of course, the business man's best friend: His Card. Your card needs to look like your company does - keep it simple.
Step 5: Get Listed! Community Newsletter - put the You in Community. India is a very community oriented culture. Putting an ad in regional print can give you a more intimate connection with your target audience. It's also significantly cheaper than traditional
newspapers. Make sure they can find you if they're searching for what you sell. People will flock to you when you show them you can be trusted. When you get positive feedback, shout it from the rooftops. Good testimonials never hurt.
To sum up:
1) Find out your target audience
2) Publicize creatively
3) Use the internet
4) Use paper too
5) Create credibility.
Like Kotler said, "Today, you have to run faster to stay in place."
We're sure that with these five simple steps, business should be booming in no time.
Become a Marketing Whiz with Kotler's Marketing Management: A South Asian Perspective, 14e. Buy the book here - http://bit.ly/MMKotler
Marketing for small business can be quite difficult. But it's still a very big deal. Don't worry
though. We can help you sort out your trouble with in a few easy steps.
Step 1: Target Marketing. The first thing you need to know, is who your audience is. Who buys what you sell? It's always people. It's your job to find out who these people are—where they come from,
what they do, and above all, what they like.
Step 2: Budget Marketing. A single person can change your entire business, by simply spreading the word. You want to make sure it's the good word. A small business means a small budget. You have to be creative. Go where they want to be. It's festival time, celebrate with them. Use your knowledge of what they like. But first,
Step 3: Use the internet. There are 137 million Indians on the internet right now. You can access them inexpensively, and efficiently.
Step 4: The paper. Don't forget the basics. People love being given things to read. So make sure you've printed leaflets and brochures. And of course, the business man's best friend: His Card. Your card needs to look like your company does - keep it simple.
Step 5: Get Listed! Community Newsletter - put the You in Community. India is a very community oriented culture. Putting an ad in regional print can give you a more intimate connection with your target audience. It's also significantly cheaper than traditional
newspapers. Make sure they can find you if they're searching for what you sell. People will flock to you when you show them you can be trusted. When you get positive feedback, shout it from the rooftops. Good testimonials never hurt.
To sum up:
1) Find out your target audience
2) Publicize creatively
3) Use the internet
4) Use paper too
5) Create credibility.
Like Kotler said, "Today, you have to run faster to stay in place."
We're sure that with these five simple steps, business should be booming in no time.
No comments:
Post a Comment