Understand ROI Ratio. Click on the Link to Watch the VIDEO explanation: Watch Video
Click to buy the book 'Financial Accounting for Management: An Analytical Perspective' here:
http://bit.ly/1uGW3xU
Authored by Ambrish Gupta,'Financial Accounting for Management: An Analytical Perspective' enables students of CA, CWA, CS, CFA and CAIIB and managers in the corporate sector and students to formulate business strategies for revenue enhancement, cost economies, efficiency improvements, restructuring of operations, and further expansion or diversification for creating and enhancing the shareholder's value.
Understand Public Relations used as a powerful brand building tool. Click on the link to Watch the VIDEO explanation: Watch Video
To buy your copy of 'Principles of Marketing: A South Asian Perspective': http://bit.ly/1nrtOlW
Strategic Human Resource Management (SHRM) help in modern organizational growth. Click on the link to Watch the VIDEO explanation: Watch Video
To buy your copy of 'Human Resource Management', click here: http://bit.ly/1iUs4Bo
Understand Entrepreneurship: Creating and Leading an Entrepreneurial Organization by Arya Kumar. Click on the link to watch the VIDEO explanation: Watch Video
Authored by Arya Kumar, 'Entrepreneurship: Creating and Leading an Entrepreneurial Organization ' extensively emphasizes on experiential learning and a hands-on approach - 'learning by doing'. This book has cited a number of examples and given cases and exercises from Indian as also global contexts to make entrepreneurship learning an enjoyable experience.
Business Communication Essential Strategies for Twenty-first Century Managers by Shalini Verma. Click on the link to Watch the VIDEO explanation: Watch Video
Authored by Shalini Verma, 'Business Communication: Essential Strategiesfor Twenty-first Century Managers', builds the skills required to understand and synthesize this hyper-competitive global marketplace. This book will bring managers of the future up to speed with the scope and future of communication, its role and importance within any organizational structure, and familiarize them with the tools of communication that will connect them to the external world.
Click here to buy the book: http://bit.ly/QcBgDR
Understand the importance of Risk Management in Global Supply Chains. click on the link to Watch the Video Explanation: Watch Video
To buy 'Supply Chain Management: Strategy, Planning, and Operation' book click here:
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Supply Chain Management employs a strategic framework that identifies and illustrates facilities, inventory, transportation, information, sourcing and pricing as the key drivers of supply chain performance in order to help students understand what creates a competitive advantage. The concepts discussed in the text are supplemented with a variety of global examples that show how a combination of strategies is needed to achieve significant increases in performance. A strong coverage of analytic skills is also provided so that students can gauge the effectiveness of the techniques described in the text.
Understand Organizational Behavior .. Click on the link to Watch VIDEO explanation:
Watch Video
Authored by Kavita Singh, 'Organizational Behaviour: Text and Cases' offers students a concise but broad coverage of the theories that determine behaviour in organizations. The symbolic relationship between effective organizational behaviour and the effective functioning of an organization is established through a clear and lucid style of presentation.
Click to buy the book here: http://bit.ly/1evUBpt
Understand how creative thinking in your organization helps. click on the link to Watch the VIDEO explanation: Watch Video
Grab your copy of Robbin's Organizational Behavior here:http://bit.ly/OBSRobbins
Do you know how the telephone was discovered?
The bones in the ear are operated by a delicate, thin membrane.
Bell wondered why, then, a stronger and thicker piece of membrane shouldn't be able to move a piece of steel.
From that analogy, the telephone was conceived by Alexander Graham Bell.
This effective use of analogies allows decision making to apply an idea from one context to another.
And this observation by Bell was one of the most famous examples in which analogy resulted in a creative breakthrough.
This implies that creativity in decision making opens up new dimensions.
This also implies that decision makers in organizations can more fully appraise and understand a problem, including seeing problems others can't see, if they include a little creativity in their decision making.
Every rational decision maker also needs creativity: The ability to produce novel and useful ideas.
Right from Newton to Jobs, science to business, every field has seen achievers who have taken decisions by looking at other perspectives as well.
Have you ever added a pinch of creativity in your decision making?
It's a myth that a person cannot be creative!
Given that most people have the capacity to be at least somewhat creative, what can individuals and organizations do to stimulate employee creativity?
The best answer to this question lies in the three-component model of creativity.
Expertise is the foundation for all creative work. You wouldn't expect with a minimal knowledge of programming to be very creative as a software engineer!
So get your foundation correct for creative decision making.
Creative-thinking skills come in second.
Research suggests that we are more creative when we're in good mood, so one should do things that make one happy. Evidence also suggests that being around others who are creative can actually make one more inspired if we're creatively more 'stuck'.
The final component is intrinsic task motivation.
This is the desire to work on something because it's interesting, involving, exciting, satisfying, or personally challenging.
This motivational component is what turns creative potential into actual creative ideas.
Stimulants that foster creativity include a culture that encourages flow of ideas; freedom to decide; a supervisor who communicates effectively; teamwork, and more positive components of a good work environment.
This is the perfect recipe for a healthy working environment and a supportive and effective decision maker in an organisation.
Read more such amazing concepts that will help you with a deeper understanding of proper organisation behaviour, in Organizational Behaviour by Pearson.
Understand Marketing for Small Businesses. Click on the link to Watch the VIDEO explanation: Watch Video
Become a Marketing Whiz with Kotler's Marketing Management: A South Asian Perspective, 14e. Buy the book here - http://bit.ly/MMKotler
Marketing for small business can be quite difficult. But it's still a very big deal. Don't worry
though. We can help you sort out your trouble with in a few easy steps.
Step 1: Target Marketing. The first thing you need to know, is who your audience is. Who buys what you sell? It's always people. It's your job to find out who these people are—where they come from,
what they do, and above all, what they like.
Step 2: Budget Marketing. A single person can change your entire business, by simply spreading the word. You want to make sure it's the good word. A small business means a small budget. You have to be creative. Go where they want to be. It's festival time, celebrate with them. Use your knowledge of what they like. But first,
Step 3: Use the internet. There are 137 million Indians on the internet right now. You can access them inexpensively, and efficiently.
Step 4: The paper. Don't forget the basics. People love being given things to read. So make sure you've printed leaflets and brochures. And of course, the business man's best friend: His Card. Your card needs to look like your company does - keep it simple.
Step 5: Get Listed! Community Newsletter - put the You in Community. India is a very community oriented culture. Putting an ad in regional print can give you a more intimate connection with your target audience. It's also significantly cheaper than traditional
newspapers. Make sure they can find you if they're searching for what you sell. People will flock to you when you show them you can be trusted. When you get positive feedback, shout it from the rooftops. Good testimonials never hurt.
To sum up:
1) Find out your target audience
2) Publicize creatively
3) Use the internet
4) Use paper too
5) Create credibility.
Like Kotler said, "Today, you have to run faster to stay in place."
We're sure that with these five simple steps, business should be booming in no time.
