Sunday, 28 December 2014

Understanding ROI Ratios by Dr. Ambrish Gupta

Understand ROI Ratio. Click on the Link to Watch the VIDEO explanation: Watch Video


Click to buy the book 'Financial Accounting for Management: An Analytical Perspective' here: 
http://bit.ly/1uGW3xU 

Authored by Ambrish Gupta,'Financial Accounting for Management: An Analytical Perspective' enables students of CA, CWA, CS, CFA and CAIIB and managers in the corporate sector and students  to formulate business strategies for revenue enhancement, cost economies, efficiency improvements, restructuring of operations, and further expansion or diversification for creating and enhancing the shareholder's value.

Tuesday, 23 December 2014

How can Public Relations be used as a powerful brand building tool?

Understand Public Relations used as a powerful brand building tool. Click on the link to Watch the VIDEO explanation: Watch Video


To buy your copy of 'Principles of Marketing: A South Asian Perspective':  http://bit.ly/1nrtOlW

How can Strategic Human Resource Management (SHRM) help in modern organisational growth?

Strategic Human Resource Management (SHRM) help in modern organizational growth. Click on the link to Watch the VIDEO explanation: Watch Video 


To buy your copy of 'Human Resource Management', click here: http://bit.ly/1iUs4Bo

Entrepreneurship: Creating and Leading an Entrepreneurial Organization by Arya Kumar

Understand Entrepreneurship: Creating and Leading an Entrepreneurial Organization by Arya Kumar. Click on the link to watch the VIDEO explanation: Watch Video


Authored by Arya Kumar, 'Entrepreneurship: Creating and Leading an Entrepreneurial Organization ' extensively emphasizes on experiential learning and a hands-on approach - 'learning by doing'. This book has cited a number of examples and given cases and exercises from Indian as also global contexts to make entrepreneurship learning an enjoyable experience.

Monday, 22 December 2014

Business Communication Essential Strategies for Twenty-first Century Managers by Shalini Verma

Business Communication Essential Strategies for Twenty-first Century Managers by Shalini Verma. Click on the link to Watch the VIDEO explanation: Watch Video


Authored by Shalini Verma, 'Business Communication: Essential Strategiesfor Twenty-first Century Managers', builds the skills required to understand and synthesize this hyper-competitive global marketplace.  This book will bring managers of the future up to speed with the scope and future of communication, its role and importance within any organizational structure, and familiarize them with the tools of communication that will connect them to the external world.

Click here to buy the book: http://bit.ly/QcBgDR

How important is Risk Management in Global Supply Chains?

Understand the importance of Risk Management in Global Supply Chains. click on the link to Watch the Video Explanation: Watch Video 


To buy 'Supply Chain Management: Strategy, Planning, and Operation' book click here:
 http://bit.ly/1nD1wGv

Supply Chain Management employs a strategic framework that identifies and illustrates facilities, inventory, transportation, information, sourcing and pricing as the key drivers of supply chain performance in order to help students understand what creates a competitive advantage. The concepts discussed in the text are supplemented with a variety of global examples that show how a combination of strategies is needed to achieve significant increases in performance. A strong coverage of analytic skills is also provided so that students can gauge the effectiveness of the techniques described in the text.

Organizational Behaviour: Text and Cases by Kavita Singh

Understand Organizational Behavior .. Click on the link to Watch VIDEO explanation: 
Watch Video



Authored by Kavita Singh, 'Organizational Behaviour: Text and Cases' offers students a concise but broad coverage of the theories that determine behaviour in organizations. The symbolic relationship between effective organizational behaviour and the effective functioning of an organization is established through a clear and lucid style of presentation. 

Click to buy the book here: http://bit.ly/1evUBpt